Less Than 1,000 Days Until the Next Total Solar Eclipse in the United States

On Monday, August 21, 2017, a total solar eclipse will be visible in some areas of the United States. This is now less than 1,000 days away. The event has been a long time coming. While the last total solar eclipse to be seen in the United States occurred in 1991, that event was limited to Hawaii. Before that, the last solar eclipse visible from the continental United States was on February 26, 1979.

While the 1979 event tracked across Oregon, Washington and Montana, people in 12 states will see the 2017 event. Both eclipses started in Oregon. The earlier one then tracked up into Canada. The 2017 eclipse starts in Oregon, travels across the central United States before finishing far out to sea beyond South Carolina.

A total solar eclipse is a rather rare occurrence. Estimates place the likelihood of any point on Earth experiencing one only every 400 years. This is not absolute, however. Several Oregon locations saw the 1979 eclipse and they will see the 2017 event as well. For them, experiencing two solar eclipses in a little more than 35 years is quite unusual. Closer yet are the cities of Carbondale, Illinois, and Cape Girardeau, Missouri. Residents there will see the 2017 eclipse as well as another in April, 2024. This separation of less than seven years for these two eclipses is very unusual. Of course, it may be hundreds of years before these cities see another.

To be a total eclipse, the moon must completely obscure the sun, for an observer standing on Earth. This can occur monthly, at New Moon. Ordinarily, however, the moon passes either above, or below, the sun’s position, as viewed from Earth. As a result, the moon’s shadow normally sweeps across open space. On rare occasions, as the moon passes directly in front of the sun, a shadow is cast upon the surface of the Earth. If the sun is partially obscured, a partial eclipse results. If the sun is completely obscured, a total solar eclipse occurs. The moon is much smaller than the sun, of course. In fact, the moon is some 400 times smaller. In an astronomical twist, the moon is also 400 times closer to the Earth. This makes the apparent size of the moon very close to the apparent size of the sun. When the moon passes directly in front of the sun, it is able to completely eclipse the sun, for some viewers on Earth.

The shadow cast by the moon, however, is very small. Depending on the distance between the Earth and the moon, which varies somewhat, the moon’s shadow will darken a strip of Earth about 70 miles wide. This strip is called the Zone of Totality. Those people located within this zone will experience a total solar eclipse. Those near, but outside, will see a partial solar eclipse.

On August 21, 2017, the sun is eclipsed for as much as 2 minutes and 40 seconds at the maximum point. Hopkinsville, Kentucky happens to be located at this point. People not located there may see a shorter eclipse duration. Those located outside the zone of totality will only see a partial eclipse. Some cities that will experience totality include Nashville, Tennessee, Kansas City and St. Louis, Missouri. The 2017 eclipse will potentially be seen by millions of people located across the United States.

Each total solar eclipse is unique, but there are similarities. The Earth will darken over time as the moon obscures more and more of the sun. This is the partial eclipse phase. As totality approaches, the amount of sunlight striking the Earth will be greatly diminished. The sky will become similar to twilight. Colors normally seen at sunset will be visible during the day. Birds, animals and insects will be fooled into believing that night is falling. Some will return to their nests or roosts. Nocturnal creatures will begin to emerge. These effects often happen even if a total solar eclipse occurs early in the morning. After totality ends, another partial eclipse phase occurs until the moon passes beyond the sun’s location.

The biggest factor that cannot be predicted with certainty is the weather on August 21, 2017. Cloudy weather could obscure the eclipse for interested observers. As a result, many people examine historical weather patterns in order to determine prime eclipse viewing locations. Since the 2017 event occurs in August, there are some rather promising weather possibilities. In Oregon, the August weather tends to be sunny and dry, perfect eclipse conditions. Morning fog, storms, or clouds, could thwart eclipse viewers, however.

Idaho and Wyoming residents will also experience the 2017 eclipse. The weather in these states could allow a very good eclipse viewing experience. The eclipse occurs fairly early in the day, lessening the possibility of localized thunderstorms.

As the total solar eclipse tracks across more states, from Nebraska to South Carolina, the possibility of inclement weather increases. These locations will experience the eclipse later in the day. Afternoon storms, or hazy weather, could be encountered. Such weather could limit the eclipse experience.

Many US cities have already begun planning for the August 21, 2017 total solar eclipse. The event represents an opportunity to entertain tens of thousands of visitors to cities located within the zone of totality. With proper attention to details, cities can provide a favorable eclipse experience that also highlights the attractions of the local area. Weather permitting, of course.

Bonus Facts:

– the distance from the Earth to the moon increases each year. In less than 1.5 billion years, the moon will not be close enough to produce total solar eclipses. After that, only partial or annular eclipses will occur.

– when the moon eclipses the sun, the sky darkens enough to allow planets and bright stars to be seen in the daytime. On August 21, 2017, the bright star Rigel should be visible low in the south. – Albert Einstein predicted that a total solar eclipse could provide direct proof of the General Theory of Relativity. He postulated that the eclipsed sun would cause light to be bent, for an observer on Earth. This would be proved as stars located behind the sun would appear to be shifted in location. This visual evidence was demonstrated during an eclipse in 1919.

– as the moon passes in front of the sun, it blocks enough sunlight that the solar corona, the super heated atmosphere, becomes visible to people on Earth. The shape of the corona is different during each eclipse as it is influenced by the level of magnetic solar storms, which constantly changes.

– ancient civilizations did not understand the science responsible for total solar eclipses. Eclipses were attributed to supernatural causes and thought to be bad omens.

– the theoretical maximum duration of a total solar eclipse is about 7 minutes. The 2017 eclipse is less than half this duration, at 2 minutes, 40 seconds for those located in Hopkinsville, Kentucky.

– the sun is not safe to view during any portion of the partial eclipse phase. Even if only 1% of the sun is visible, observers risk damage to their eyes through direct observation. At this eclipse stage, the sun appears to be dim enough to view. Unfortunately, the lit portion still transmits full force sunlight to the optic nerve. Because the level of light is so much lower than normal, the observer feels no urge to avert their gaze. Moreover, the optic nerve does not contain pain receptors so victims are unaware that their eyesight is being damaged. Proper eye protection is vital for all observers of the partial solar eclipse phase.

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SEO Tactics That Need to Be Considered

The year is close to the end and SEO consultants are already debating over the strategies and tactics that needs to be followed in the coming year 2017. Several has already researched and published several things and here are we. We have researched and compared several activities to identify which will work and where we did general silly mistakes.

After a clear indication and detailed research, we have identified few tactics that will definitely work in the coming year. Several had already in the marathon & performing much better and few are new (actually not new, but generally misguided prior).

According to the research, traditional approach of “off-page activities” and “on-page activities” will definitely work with few ideological changes. Lets discuss in detail:

On-site SEO Tactics (On-page activities)

To get ready to face hurdles in 2017, SEO Specialists should work first on On-site SEO Tactics. On-site SEO means the work done on the own website instead of other’s. From site structure to website speed, it incorporates several factors, such as-

 

  • UI and Navigation – Great UI always leads to the conversions, user interaction and better impressions. While clear navigation helps to improve visit duration of an individual user. Included in it, they are an essential elements to get rank and get authorized by several active users and webmasters. Use easy navigational formats, proper context placement, elegant web design, etc. to provide better user experience.
  • Site Architecture – A proper architectural design will definitely lead to the ranking and also impact on user experience. While at the different side, it will help to recognize user behavior as well. Site Architecture promises to the proper alignment, proper placement of context and a clearer look. Follow standards of web design, include high level graphics, relevant videos, error-free content, and things to improve user click behavior.
  • Site Interlinking – Interlinking plays a vital role in site ranking. As it leads a user to different pages on the same website and shares the link juice to others, it helps to improve page rank as well as the keyword impressions on Google. Use proper linking structure and anchor on relevant keyword to relevant web page to get noticed by Google crawlers.
  • Site Speed and Crawl ability – Faster loading enhances user experience and help a website to hold users for more duration. To make your website faster on browsers just minify your CSS and JS file and enable the compression of your resources. Even you should work on caching functionality, which amazingly improves crawl speed.
  • Mobile Responsiveness – It is the most essential element to rank well on mobile devices and get higher rate of user interaction. Google has already announced the necessity of responsiveness in its previous update – Mobilegeddon. So, adopt responsive layouts to rank well on search engine’s SERP for both desktop searches and mobile searches.
  • Schema Markup – To identify things accurately, we need few markups that define what it is, why it’s used, who own it, etc. Similarly, search engines also needed few markups to identify site’s elements. That’s why Google itself created Schema Markups that defines the author, title, logo, and several other elements in a website. It helps to index accurately and return back for the accurate search queries.
  • Local Identity Markup – As per Google’s Pigeon update, it’s essential to include Local NAP (Name, Address, Phone no) to get ranked high for local results. This markup results much better for the geocentric searches. So, include your local identity and get ranked better in 2017.
  • Include Authorize trust signals – Authorized websites will get some betterment in the SERP, as they reveal their trust signals. Their trust signals can be their partner’s logo, their SSL certificate, their trademark, etc. So, include trust signals to get user’s trust, this is essential in the near future.

Off-site SEO Tactics (Off-page activities)

On a parallel side, expert digital marketers needed to work on Off-site SEO tactics to create a better presence on search engines. By making authentic, relevant and themed links, we can face the hurdles and overcome from the obstacles in the coming year. Let’s discuss the major off-page activities that will lead in 2017:

 

  • Authentic Link Building – Authenticity comes first when we talk about user trust. Even for the search engine crawlers, authentic link building makes a website trustworthy and helps to improve impressions on a search engine. So, try to get better outbound links from.edu or.org websites or from highly ranked (high DA, PA and PR websites).
  • Content Marketing – Content appears as one of the most important factor in SEO and used as a lead tactic in off-page optimization. From traditional activities to the modern assignments, content used everywhere. But not ordinary, having creative, unique and effective content is essential for better impressions on search engines and it affects the user behavior as well. So, use relevant, grammar-free, unique, expressive and out of the box content for your SEO campaigns in 2017.
  • Authorize Guest Networking – The term networking will impact negatively for the crawlers and because of that, Google somehow didn’t recognize Guest networking for ranking. But if it used in a positive aspect, guest blog networking will impact much better. As they are highly relevant, most authentic and user centric, so, they directly lead more users to a website.
  • Keyword Optimization – Every strategy begins with the selection of relevant keywords, who takes the lead and makes a website visible in SERP for different search queries. Proper placement of keywords in a content (i.e. Keyword Density) and the proximity are essential to get benefited through selected keywords. So, use highly relevant keywords, keep focus on density and proximity, use them in headings and title, etc.
  • Local Listing for all – As per Google’s Pegion Update, local results will completely influence by local listings, NAP and local keywords. By doing local directory submissions, local citation, classifieds on local portals and promotions using local keywords will improve the rank for local searches. So, try to involve GEO specific keywords and local listings in your strategy for 2017 SEO.
  • Active Blogging – Be active to make your promotions worthy. As content marketing is an essential tactic of promotions, blogging is another way of content marketing. On your own blog, company’s blog or on other’s relevant blogs, continual blogging will improve your impressions. So, actively write informative, effective and relevant content for blogging purpose.
  • Themed Linking – In 2017, try to focus on thematic linking, as it shows more relevant and attract targeted audience. Themed linking simply means to the conceptual back linking or getting backlinks from similar concept websites. So, try to search relevant and similar theme sites through competitor analysis, backlink check or searching Google for similar content and place your backlink there.
  • Link Reclamation – Another technique that will give assurance for the better results. Reclamation simply means to recreate broken links by making them revive. For that you can search broken links on highly authorized websites such as Wikipedia, and target relevant thematic content towards your own website. So rebuild your authenticity by using link reclamation in 2017.
  • Client Testimonials/Reviews – Recommendation always improves user trust as well as the Google’s. By asking client testimonials and reviews (obviously positive) on different portals, such as Google business page, Facebook Page, Glassdoor and others, will enhance the ranks and impressions. So, ask positive reviews and testimonials from clients to rank well in 2017.
  • Improve Visual Content Engagement – Text only content can’t make you enhance your user stay on the website. As it somehow makes them bore and ruin their experience. Even no-one has time to read huge content. So, try to involve expressive and engaging visual content such as graphics, images, videos, animations, etc. to improve user engagement and to reduce bounce rate.

 

Social Networking Tactics (Social Signals)

Previously, these are known as a part of “Off-Page Tactics”, but now they have an individual preference and an impact on ranking and impressions on search engines. As a recommended tactic, these signals also consider to make conversions and direct connection. So, that’s require to keep your faith and focus over social signals and work on its elements, such as-

 

  • Social Activeness – Be active on social networks to create a recognized identity. A post on a daily basis can help you to transform your business page into a brand and aware relevant audience about your services, products and features.
  • Improve circle/Friend list of relevant fields – Be clear about the audience before selecting one as a friend on your business account. As it is solely for promotions and conversions and somehow work as a showcase, but only for the relevant one. So improve your friend list with most relevant users, which can help you to generate more pennies in less promotion.
  • Enhance Network – Along with the enhancement in friends, that’s also essential to be a part of different, but relevant communities and groups. It will help you to enhance your reach in the same industry and improve the chance of conversions.
  • Active Blogging on Social Networks – As an emerging platform, social networks are the perfect place to do blogging. As they guarantee about the self promotion and highest reach on a single post, they also assured you about more user interaction. Even the content placed on social platforms such as – Facebook, LinkedIn, Reddit, Stumbleupon, etc. will get high authority and index sooner.
  • Ask for Social Reviews – Social networks worth a lot to make your business a brand. So, be active on it to be always identified, authorized and recognized by several. Even, never leave a single day without interacting, sharing your thought and asking your circle for the reviews. As these are much appreciated way to get ranked on search engines.

Analytics and rapid check (crosscheck activities)

Google used to change its search algorithms on a regular basis (several times in a single year), which caused for the failure of several tactics and also amazingly improve few ones. In those changes some are seriously the giants such as previous – Panda, Penguin,

So, it’s an essential thing to cross check the work by keeping eyes on a few things, such as-

 

  • Google Tool Analysis – As an SEO consultant, we are used to with these tools and connected with them regularly. Even these are essential to calculate traffic and to analyze site errors. Moreover, that tools like Google Analytics and webmasters can be utilized to improve the site’s crawl ability, sitemap indexing, user behavior, manual penalties, and much more.
  • In-Page Analysis – To identify user’s behavior on a single page, we generally use In-Page Google Analytics tools. This clears out the user flow, means on which direction user reads the content and interacts with which context more. With a clear percentage, we can analyze the context worth and according to that we can modify our context.
  • Performance Measurement – To identify the worth of work, we need to do performance measurement on a regular basis. It includes backlink checking, broken link checking, 404 checking, link error checking, authority checking, etc. By the rapid checkup, we can make ourselves assure about the results and it will help us to prepare further strategies.
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Top 5 Features Added in Revit

A building information modeling (BIM) software, Autodesk Revit, has been useful for architects, structural engineers, MEP engineers, designers and contractors, enabling them to design structures and buildings in 2D and 3D, as well as being 4D BIM capable. It’s first version was released more than a decade back and since then it has seen many updates and new version releases, some have been just incremental updates serving for bug corrections and some have been significant technological updates.

Compared to the 2017 update, the previous 2 editions did not provide any significant upgrade until their ‘release 2’ (R2) editions were released. The 2017 update brings about 50 new, refreshing features which will prove to be immensely useful in creating BIM models. All the new features within the update are equally important and will be useful during the life cycle of a project, but out of those let us discuss the 5 most important features from Revit 2017. 1. Text Editing:

The most awaited feature in Revit since the time it was introduced, text editor has been included in the latest edition of Autodesk Revit. This provides a completely redesigned text engine which is compatible with imported files such as AutoCAD DWG files. The text editor in Revit 2017 also brings corrections to the flaws of text editor from earlier editions and lets users seamlessly switch between text editing mode and viewing mode without causing any unexpected disruptions in text.

2. Global Parameters:

Global parameters feature which was introduced in Revit 2016 R2 version, has received a much needed update in the 2017 edition. The latest update brings in the power of parametric families into the project environment. Applying global parameters to multi-segments is possible in this version, also grouping the parameters becomes easier, as does filtering and reordering. Even though the upgrades do seem to bring a lot of additional features, they do come with their limitations, such as the parameters can only be assigned to certain system family categories and only to user defined instance properties.

3. View Template:

View template is a very simple yet powerful feature added in Revit 2017 which enables the user to share data and reuse schedules. This feature automatically updates all the schedule changes whenever they are affected within their respective templates.

4. Calculated Values in Annotations:

An essential and a long overdue feature introduced in Revit 2017 is Calculated Values in Annotations. It is a useful feature that allows the user to document projects with annotations that allow calculated values and which obey pin restrictions maintaining consistency and accuracy of the project. A tag created with calculations in it can be used with any tag type and pinned to an element allowing the user to reposition that element without actually moving the pin position.

5. Railing Host:

Railing Host or Hosted Railings, is another valuable feature introduced in Revit 2017 (SHOULD THIS SAY 2017?) along with Calculated Value in Annotations feature. With this feature it is now possible to host the railings on Walls, Roofs or Slab Edges and the railings will adjust with variations in slopes and surfaces.

There are a host of other additions and updates in Revit 2017 apart from the ones listed above. It remains to be seen what if any flaws exist during real time use or if they truly result in the enhancements promised. Although, considering the supposed flaws that may exist, Revit 2017 is a huge step forward.

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LYFT Driverless Car Network

Not so long ago in the past and to be more specific, it has been just 4 years since the announcement of LYFT as a large competitor for Uber. Today the company has grown in size and popularity and is definitely making waves in terms of pricing along with coverage. This company was first thought of as a fly by night company to be hauled away in the next big growth of Uber. However, this has been a far thought for LYFT. This company has been silently building itself and engulfing its efforts in technology. Their most recently talked about innovation to be brought online will be a Driverless Car Network.

Now many have bogged at the idea of Driverless cars, but they are becoming more and more trendy as time moves on. Innovators such as Mercedes has put self-driving capabilities in many of its models, followed by General Motors Nissan, Toyota, Audi, Volvo, and Tesla. Self-driving cars are no longer a talk of possibility; they are now here to stay. For that reason, GM has jumped on the forefront to invest $500 million in LYFT’s initiative for their Driverless Car Network. This effort essentially will change the way how we commute and reduce the risks associated with impaired drivers or drivers which are inebriated. As opposed to going out in the car yourself to make a pickup of a friend or parents, a simple call or selection in the LYFT app will send a Driverless LYFT vehicle to the pickup aid of the designated person and taking them safely to their next location without incident. This means that the 94% of road accidents which are caused by human error will be drastically dropped due to the car being driven by Artificial Intelligence. Roadways will be more accessible with less vehicles cluttering the highways as more accessibility for carpools and more ability to work while riding effortlessly to work or to school. Many traffic jams are accounted by accidents which occur during morning or evening rush hour. Imagine not having to deal with such delays and being able to effortlessly get home while finishing up a project for work, school, or leisure. This is the future the LYFT is in the process of unveiling to the world in 2017. As far as designs for the Driverless Car Network that LYFT will unveil in 2017, its all just speculations as LYFT along with General Motors has managed to keep talks or leaks about the designs under heavy guard. At the moment these companies stand at the cusp of changing the way how we all use our vehicles and LYFT is the company that is driving the helm.

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4 Steps to Choosing the Best Promotional Products for Your Business

When investing your marketing dollars in custom branded promotional products, you want to ensure that you are getting your best return on investment. You want to look for products that serve more than one purpose and provide continued brand exposure.

1. Choose products that provide your company with good visibility.

The more your products are seen, the more promotional benefit your company receives. The best promotional products are prominently placed on everyday items, such as screen cleaners attached to mobile devices.

2. Give away products that will be used every day.

How many times have you received a piece of schwag that you threw in a drawer or even the trash? For your promotional products to be effective, you need to choose items that people will use over and over again. Products that are used often and in public places will gain your brand the most exposure for your investment. A great example would be screen cleaner stickers for phones and tablets, that are custom branded with your logo but people can use to clean their electronic devices. Another example are portable USB chargers, that have your logo on them but people can use in an emergency to charge their devices. These are useful products that people will carry with them, hence, increasing the amount of times your logo gets flashed around.

3. Reflect your business’s reputation with high quality products.

We’ve all received a branded pen or notepad that fell apart in our bag before we even left the exhibit hall. Handing out cheap promotional products gives the impression that your company is just as cheap. Make sure that the freebies you give away are representative of the high quality of the products and services you provide in your business.

The best way to test a product before you decide to pull the trigger and make an order for your event would be to get samples. Reputable promo product companies will provide free samples and stand behind their production. It should be crystal clear once you compare samples whether the promo product will be a hit or a miss.

4. Think versatility.

Choose promotional products that are versatile enough to fit every occasion you need. Whether you need giveaways for a trade show, gifts for your employees, or tokens of appreciation for customers who visit your office, having an appropriate product available for all occasions is key to getting the best results for your marketing dollars.

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