LYFT Driverless Car Network

Not so long ago in the past and to be more specific, it has been just 4 years since the announcement of LYFT as a large competitor for Uber. Today the company has grown in size and popularity and is definitely making waves in terms of pricing along with coverage. This company was first thought of as a fly by night company to be hauled away in the next big growth of Uber. However, this has been a far thought for LYFT. This company has been silently building itself and engulfing its efforts in technology. Their most recently talked about innovation to be brought online will be a Driverless Car Network.

Now many have bogged at the idea of Driverless cars, but they are becoming more and more trendy as time moves on. Innovators such as Mercedes has put self-driving capabilities in many of its models, followed by General Motors Nissan, Toyota, Audi, Volvo, and Tesla. Self-driving cars are no longer a talk of possibility; they are now here to stay. For that reason, GM has jumped on the forefront to invest $500 million in LYFT’s initiative for their Driverless Car Network. This effort essentially will change the way how we commute and reduce the risks associated with impaired drivers or drivers which are inebriated. As opposed to going out in the car yourself to make a pickup of a friend or parents, a simple call or selection in the LYFT app will send a Driverless LYFT vehicle to the pickup aid of the designated person and taking them safely to their next location without incident. This means that the 94% of road accidents which are caused by human error will be drastically dropped due to the car being driven by Artificial Intelligence. Roadways will be more accessible with less vehicles cluttering the highways as more accessibility for carpools and more ability to work while riding effortlessly to work or to school. Many traffic jams are accounted by accidents which occur during morning or evening rush hour. Imagine not having to deal with such delays and being able to effortlessly get home while finishing up a project for work, school, or leisure. This is the future the LYFT is in the process of unveiling to the world in 2017. As far as designs for the Driverless Car Network that LYFT will unveil in 2017, its all just speculations as LYFT along with General Motors has managed to keep talks or leaks about the designs under heavy guard. At the moment these companies stand at the cusp of changing the way how we all use our vehicles and LYFT is the company that is driving the helm.

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4 Steps to Choosing the Best Promotional Products for Your Business

When investing your marketing dollars in custom branded promotional products, you want to ensure that you are getting your best return on investment. You want to look for products that serve more than one purpose and provide continued brand exposure.

1. Choose products that provide your company with good visibility.

The more your products are seen, the more promotional benefit your company receives. The best promotional products are prominently placed on everyday items, such as screen cleaners attached to mobile devices.

2. Give away products that will be used every day.

How many times have you received a piece of schwag that you threw in a drawer or even the trash? For your promotional products to be effective, you need to choose items that people will use over and over again. Products that are used often and in public places will gain your brand the most exposure for your investment. A great example would be screen cleaner stickers for phones and tablets, that are custom branded with your logo but people can use to clean their electronic devices. Another example are portable USB chargers, that have your logo on them but people can use in an emergency to charge their devices. These are useful products that people will carry with them, hence, increasing the amount of times your logo gets flashed around.

3. Reflect your business’s reputation with high quality products.

We’ve all received a branded pen or notepad that fell apart in our bag before we even left the exhibit hall. Handing out cheap promotional products gives the impression that your company is just as cheap. Make sure that the freebies you give away are representative of the high quality of the products and services you provide in your business.

The best way to test a product before you decide to pull the trigger and make an order for your event would be to get samples. Reputable promo product companies will provide free samples and stand behind their production. It should be crystal clear once you compare samples whether the promo product will be a hit or a miss.

4. Think versatility.

Choose promotional products that are versatile enough to fit every occasion you need. Whether you need giveaways for a trade show, gifts for your employees, or tokens of appreciation for customers who visit your office, having an appropriate product available for all occasions is key to getting the best results for your marketing dollars.

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Are You at Risk of Being “Uberized”?

If you’re like many Business Owners and Leaders you probably feel pretty good about the position you hold in your market… so did the taxi cab companies and drivers before Uber became a reality. Now they are scrambling and trying to find a way to survive… even to the point of trying to get political help in different cities to stay afloat.

Disruption and Commoditization have impacted virtually every industry today. There probably isn’t a single industry that hasn’t been impacted by a disruptive organization entering their market and stealing some of their market share. Uber is an excellent example but there are many others that have been equally disruptive. Companies such as LegalZoom have taken billions of dollars away from attorneys over the past several years. They captured and disrupted a document and transaction-based business and turned it into a commodity by substantially lowering the pricing of document preparation… impacting attorneys all over the country.

Amazon was an early disruptor to the entire book business… taking significant market share away from Barnes and Noble and Borders who were recognized giants in the book industry. And we certainly can’t forget about Blockbuster’s demise when Netflix entered the market. They were the unquestioned dominant leader in video rental and were virtually replaced overnight by an unknown company with a new disruptive business model that matched the needs of customers at substantial savings.

Even though these examples are in completely different industries there is one common thread that runs through all of them… they didn’t believe anyone could disrupt their dominance in their market. While it’s awesome to believe in your product or service, it’s dangerous to think there isn’t someone waiting in the wings to take away your position. Unlike any other time in history, we are now seeing new companies coming into traditional industries from many unrelated areas and establishing a disruptive model and capturing significant market share. This trend is only going to continue now that it has shown massive success over the past few years. So what can you do, as the leader of your business, to either avoid or minimize the impact of this potential disruption?

While commoditization is difficult to combat with products and services over a long period of time, there is at least one alternative that appears to withstand the test of time and delivers differentiation in the market… your CUSTOMER EXPERIENCE.

It is difficult to continually come up with new products and services to satisfy the ravenous appetite customers have today. Just when you think you have the best and leading edge product or newest service, someone comes in and “one-ups” you and takes away the leading spot. While you might remain there for some period of time, it is difficult to remain at the top for extended periods of time. Apple is one of the few that has been successful at this… but it took them many years of living in the shadow of Microsoft and others before they became the dominant leader. Today, Microsoft is in this unenviable position and trying to fight their way back to the top… especially in the race for the Cloud.

But these are behemoth companies… not the SMB market. They can throw billions of dollars at innovation and products and hope they find a winner. The small and mid-sized business (SMB) can’t be this frivolous with their cash and making too many product/service mistakes can wipe out a business before anything comes to fruition. The proven alternative to this madness is to focus on the ONE THING that is completely in their control to design and deliver… their CUSTOMER EXPERIENCE.

Customer Experience has both short and long term advantages. It is something that can be created and implemented within the year but last for many decades to come when implemented properly. And by properly I’m not talking about telling all your employees they need to be nicer to the customer… that never works for the long term… every company can be nice to their customers if they try. This isn’t the answer… this isn’t the differentiator… but it’s on the right track.

Creating a customized CUSTOMER JOURNEY that is built upon a very well defined Customer Experience Process (something we call Customer Experience Mapping) is what allows companies to reap these rewards for many years into the future. Think Disney… they created “the happiest place on earth” and continue to deliver this experience year after year after year. This didn’t happen by holding a meeting and telling all their employees and characters to be nicer to their guests… it happened because they have a very well defined Customer Journey that is built on a foundation of a well-designed and executed Customer Experience.

Nordstrom did the same thing many decades ago. They started selling shoes… then clothing… all at high prices. But they started with a very distinct process inside the organization for delivering an incredible customer experience day in and day out. Zappos followed this same model… sold shoes… one of the ultimate commodities in the clothing industry… and they dominate today. They don’t give discounts and silly things like “one day only” sales (every day)… they simply deliver a remarkable Customer Experience to every customer every day… and their customers love to buy from Zappos. And it has worked out pretty well when you consider they went from zero to over $1 Billion in revenues in less than 10 years and were sold to Amazon for more than a billion dollars. Not a bad model if you ask me.

One way to avoid being COMMODITIZED and losing customers is to design something even new entrants can’t copy… the experience you offer. If your Customer Experience is so incredibly amazing and remarkable… WOW… every single day with every interaction, this creates immediate differentiation and a long tail of success. It is the ultimate weapon against commoditization or even new entrants into a market. For a new disruptive entrant to take away market share they would need to be so much better and cheaper than anything you offered… which is difficult to do today. And for those of you that are saying to yourself right now, “Yea but we’re different, we do a good quality job and treat our customers well so we aren’t at risk,” I would offer you some instant advice… take the blinders off and get real with looking at your business. This is living in a fantasy world… this isn’t looking at your company from the eyes of your customer… they are seeing something very different. And if someone came into your market today and offered a completely different (and awesome) experience to your customers at or below your price they would be gone in a heartbeat.

Achieving long-term dominance doesn’t happen by “being nicer to your customers” and thinking you have created differentiation… you haven’t. Being CUSTOMER OBSESSED and creating a process based CUSTOMER JOURNEY that has a well laid out and documented CUSTOMER EXPERIENCE PROCESS at the heart of it is what will help you avoid being “Uberized.” This strategy gives you differentiation, uniqueness, and a special place in your customers heart and mind… it gives you the “long tail” of success.

I would strongly and passionately encourage you to learn more about why and how this is completely different than what you are probably doing today. If there was ONE THING TO FOCUS ON IN 2017 it would be to create a strategy based around a well-planned Customer Journey which incorporated an incredibly awesome Customer Experience by Mapping out all the experiences your customer will receive when they interact with your business (there are usually over 20 for most companies in the SMB market). If this is of interest and you want to learn more, let’s grab coffee and I can share how some of the best companies in the world have followed this path… for decades… and still dominate in their industries. I think you will find it a fascinating discussion…

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Mercedes Benz GLS : Premier Luxury SUV

American buyers can book their Mercedes-Benz GLS 2017 in December as deliveries initiate from March 2016. As of yet, no information is released regarding Australian and UK markets. Furthermore, fuel efficiency, pricing and performance are still undetermined.

Mercedes-Benz GLS 2017 is in essence a revamped GL-Class model. As per the GL strategy, all Mercedes’s vehicles including crossovers and SUVs initiate with GL-, followed by a letter, denoting the vehicle’s size. S-class includes the largest vehicles in category.

Apart from that, little is revised in GLS model, with trimmed down headlights and bumpers resembling its smaller models and LED lights are normative in Mercedes vehicles. Owners of Mercedes GLS-550 can opt for sports version for an aggressive edge.

Fast Facts

· Price: $64, 500

· Horsepower: 240-550

· Engine: 3.0 V6

Horsepower categorization Mercedes-Benz is all geared up with their engines slated to be incorporated into Mercedes-Benz GLS.

· GLS-350 BlueTEC is powered by V-6 diesel engine with turbo-boost, capable of producing 455 lbs-ft of torque and 240 horsepower.

· GLS-450 is equipped with V-6 turbo-engine, capable of producing 369 lb-ft of torque and 360 horsepower.

· GLS-550 is equipped with V-6 turbo engine, capable of producing 516 lb-ft of torque and 429 horsepower.

· The GLS-63 consists of factory-fitted V-8 turbo engine, producing 560 lb-ft of torque and 550 horsepower.

Engine categorization

The GLS model consists of the following categories:

· The GLS-350d is equipped with a 3-liter 6-cylinder engine.

· The GLS-450 is powered a by gasoline 3-litre 6-cylinder engine

· GLS-550 is equipped with 4.7 liter turbocharged 8-cylinder engine.

Miscellaneous options consist of adaptive damping options along with selectable modes, air suspension and driving modes for personal preferences.

Mercedes-Benz GLS 2017 can be facilitated with Distronic Plus, Mercedes’s own semi-autonomous cruise control system. It will operate at a predetermined speed before the driver takes control of the vehicle.

Interior

Mercedes-Benz has included subtle changes in its GL-class, updating various features from the 2013 version. The SUV class is now termed as GLS, depending upon the model of Mercedes in question. Mercedes-Benz GLS has an updated infotainment system, using trim materials and redesigned dashboard.

Mercedes GL class has been revamped for 21st century stylistic aesthetics. The infotainment screen has been redesigned into a floating tablet appearance, redefining Mercedes-Benz interiors. Furthermore, center console, instrumental panel and 3-spoke steering wheel have been redesigned. GLS models are normative with 3-rows of seats. In tech section, GLS model is remodeled with ample options. Normative tech utilities include myriad of safety systems, such as collision warning, automatic braking system and attention assistance for preventing drowsiness during driving. In case of an emergency braking, the vehicle will apply extra pressure.

Added tech galore

At an extended price, the GLS model can be bumped with impressive tech options. For an extra price, blind spot monitoring, cross-traffic detection and active lane-keep assist can be incorporated. With Active Curve System, the body rolling during taking sharp corners is reduced. Magic Vision Control facilitates spray free cleaning of windshield.

Pros

· Optimum for long-drive

· Attention-grabbing interior

· Comfortable seating

Cons

· Large size is a hindrance in driving

· Added tech can be expensive

· Driving cost is high

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5 New Year’s Resolutions for Busy Families

It somehow seems that modern life is busier than it has ever been. As well as our work and family commitments, there are now so many ways to spend our leisure time; it often feels like 24 hours is simply not long enough to get everything you wanted done in the day.

The problem of being busy all of the time (even though it is a good problem to have) hits those of us who have time-consuming jobs and are also raising a family the hardest. If you fall into this category, you may find it helpful to read the following list of five potential New Year’s resolutions you could make to ensure your 2017 is less stressful than this year may have been!

1) Leave the office on time – Even if it’s only on one or two days a week, it is important that you sometimes put your foot down and leave your place of work as soon as your day is meant to finish. You’ll find that you get much more done in the evenings!

2) Invest in a 2017 calendar – It may sound like a simple step, but that’s sort of the point. Having your work and leisure commitments mapped out for the weeks and months ahead in an easy to view format will allow you to see at a glance just how busy you are and whether you are taking on too much.

3) Spend 10 minutes doing nothing – Again, this is more productive than it sounds! Set your alarm ten minutes earlier every day so that, before you get up, you can spend this extra time in completely undisturbed silence, thinking about what your priorities should be for the day to come.

4) What are your two most important tasks? – Speaking of priorities, it is also a good idea to take a step back from time to time and decide which the two most important jobs are that you wish to accomplish on any given day. This is a great way of clearing your head when you feel overwhelmed.

5) Consider hiring household staff – You may have thought that hiring a nanny or other household staff might be the ‘easy way out’, but this is not the case. Those who have invested in professional assistance of this kind know that hiring a caring and responsible person to help run your busy home is a fantastic way of relieving domestic pressures.

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